As it used to be in advertising business, spring and summer ads are executed in the winter months and vice versa. Ads for autumn / winter products or services are photographed or filmed in the summer. It was no different in this case. I received an order from a client to take an advertising photo of their new product. It was a new model of children's shoes for winter. I got a free hand, what more can a creative photographer want :-)
But there was one condition. The client wanted him to "fall on his butt" from the photo - which is great, but at the same time also a big responsibility for me to succeed.
The assignment was clear, just to invent it and realize it. A helpful clue was that the shoe model is called MOON. They were made in silver color and are designed for winter. I started to plan the photo and ideas started to flicker in my head.
Winter - snow - frost - moon / moon - space - forest - aliens – x files - night.
Anyway, I stopped by the idea that what if these shoes were teleported to Earth by the inhabitants of another planet to keep little feet warm and comfortable. I have probably seen many sci-fi movies.
Since at the time I was taking the picture was about 30 degrees outside in the shade, I had to imagine what I would need to materialize my vision. First of all, it was snow. After a bit of googling, I already had 2 types of artificial snow in my shopping cart. I did not work with him before, so I decided to buy a spray variant and loose packed snow. Later it turned out to be a great idea to have both. The photo was supposed to take place in the forest, so I needed some natural elements. I went for a walk in the woods and "bought" other props to help me evoke the atmosphere.